For The Love of Comics

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A new viral game kicked off today resulting in a new poster being released. If you don’t really care about the path taken, feel free to skip to the end of this post. Otherwise, read on!

Those who received phones from the Joker in one of the previous games received a text message today:

Wake up, clown! You have *one hour* to reply to be a part of today’s fun. /operator

Through past experience, it was quickly surmised that “/operator” referred to http://whysoserious.com/operator. Those that replied received:

Good. Do not reply again. I’ll be in touch…

…and once the deadline passed:

Work together, clowns. Your code-word: XXXXXXXX. Your partner: XXX-XXX-XXXX. Do NOT call until told to. Do not publicize this number.

Wait for a call - you will receive one or more code words. Relay these words to your partner.

You’re the first in the chain. Call your partner and relay your code-word NOW.

Once the relays were completed, chains dropped on the /operator page and we were shown five words.

All of the words can be followed by the word “house”. Enter this into the box at the bottom and we’re given a new game, “Punkdrop”.

I’m not going to lie to you here, I never could get the hang of this one - I had to wait for someone else to do it to get to the end of this thing, but I’m told that if you hit one of these punk thing, a light appears next to another one. Hit that dummy, and the light moves to another, and so on. If you can pull that off three times in a row, you’re taken to the final page, Stupid Bats”, where you receive a new poster featuring a defaced photo of Batman with scrawled messages all around.

Could that be the end of the Dark Knight viral, or will we get a bit more?

Technorati Tags: Movies, The Dark Knight, Batman, Joker, Why So Serious, Phones, Operator, Punk Drop, Stupid Bats, Poster, Viral Campaign

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Viral Participants who received phones with their retrieved cakes, bowling balls, or fugitive packages” received the following text this evening:

“I wouldn’t worry about Gordon. ITS ALL PART OF THE PLAN”

Naturally, some genius on the SuperHeroHype! boards figured out that this was a clue to a new page of the Why So Serious Site with Jokerized portraits of US presidents and… a switch.

Flip that switch by clicking on it and you’re taken to yet another site with a new poster.

Now that’s cool on its own, but if you go back to the previous page with the Jokerized portraits of presidents and scroll down, you see a note that says “Four days”.

Might we be getting to see the new trailer in four days?

Technorati Tags: movies, the dark knight, viral campaign, joker, poster, gordon, why so serious, it’s all part of the plan

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Popularity: 22% [?]

Image from Wikipedia

Hollywood Chicago had the scoop on the next - and maybe final - page for WhySoSerious.com:

Moments ago, I received via e-mail from humanresources@whysoserious.com a new WhySoSerious.com message and code for “The Dark Knight” viral marketing.

“Heads up, clown! Tomorrow means that there’s one last shifty step left in the interview process: Arwoeufgryo”

By moving each letter one to the right on a QWERTY keyboard, the word “steprightup” is spelled.

This led to a new WhySoSerious.com page at the URL www.whysoserious.com/steprightup with a countdown to 12 p.m. EST on Dec. 4 along with a stuffed monkey with an exposed stomach.

Ok, I didn’t get the countdown in there, which was at mere seconds, but you get the idea.

When the countdown finished, the page reloaded into this:

Click on that note and you get:

Each of those stuffed animals is holding a note card with an address:

And I’m certain that something is going on with that test your strength light show, but I can’t figure it out.

If anyone happens to get these prizes, please let me know - I’m curious what the payoff is!

UPDATE: There are more addresses! And CAKES!! AND CELL PHONES!!! As always, the collaborative genius of the Superhero Hype boards is on the case. Also, it looks like the weight on the strength tester goes higher as more cakes are found - I knew there was a purpose for it!

ANOTHER UPDATE!!! All the cakes have been found. Ring the bell and two flags and some confetti pop out. Click that and you are taken to a new page, Pair Of Jokers.

Click on one joker card, you’re taken to a
page with a list of IMAX theaters that will presumably have some kind of special event surrounding the 6 minute prologue I wrote about in in the post before this one.

There is also a form to register for free tickets. Too bad none of these theaters are close to me.

Click on the other joker card, and you’re taken to a page with a new poster:

I’m sure there will be reports on these events, and I’ll write about them as well as my own experience with I Am Legend and the prologue.
tag: Address, Animals, Joker, StepRightUp, The Dark Knight, Why So Serious, Whysoserious, Cakes, Poster, Pairofjokers, Prologue, IMAX

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