The Dark Knight New Trailer Site Happy Trails, Second Trailer Leaked
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After a scavenger hunt in cities around the world (you can read CBR’s on-the-ground reports from New York and Los Angeles here), participants were treated to a viewing of the new Dark Knight trailer. Someone at the Sao Paolo, Brazil, showing managed to record the trailer.
The bad news is that the quality is crap and the video will likely be pulled any time now.
The good news is that there’s a new site and it looks like the trailer will be released there on Sunday, in a similar method to the release of the last trailer. If you just want the url of the new site and don’t care how it was found, just skip to the end of this post.
During the scavenger hunt, the people on the ground were being fed clues by accomplices at home checking the It’s All Part of The Plan site. The final clue led them to a grid full of J’s.
These J’s corresponded to a set of letters that, when unscrambled, spell out “Sitting Ducks”, leading us to http://www.whysoserious.com/sittingducks/. According to people far more clever than I am, the ducks represent bianry code (blue for 0, yellow for 1) spelling out…
1. 1st row: “To win shoot”
2nd row: “Only row two”
3rd row: ybbyyyybbybby
Following these instructions gets you a “You Win” sign. Click on that gets you…
A new site called “Happy Trails”, with language implying that the new trailer will be released into the wild on Sunday, presumably after premiering before Iron Man.
Technorati Tags: Batman, The Dark Knight, Viral Campaign, Why So Serious, Sitting Ducks, Happy Trails, New Trailer
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That trailer was amazing.