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New Ha Ha Times Dark Knight Viral Site

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Source: WikipediaIn response to the latest edition of The Gotham Times, Joker has released a new edition of The Ha Ha Times and I’m here to walk you through the discovery so far.

On The Gotham Times, point your cursor over the “ha” in the “Gotham” of the paper’s title. You’ll notice that there is a flash animation of the words “ha ha ha” and it is now clickable. Follow that urge to click that link and you’re taken to the latest edition of The Ha Ha Times. This edition is titled The Gotham Lies and has doctored articles like “Harvey Dent Joins Hair Club For Men” and an ad for the Iceberg Lounge’s Titanic Night.

Soon after the new edition’s discovery, the geniuses on The Superheroy Hype! Forums noticed that certain words were circled. User Sam_Cooksey discovered that, by using this formula:

For each paragraph that has a circled word in it, start at the beginning of the paragraph and count how many words until you get to the circled word. That number corresponds with the alphabet A=1 B=2 etc. For example, if the circled word is the fifth word in that paragraph, the letter for it is “E”

We would discover the following messages:

Page 1:
Made you look again. Nothing Here

Page 2:

Red Herring

Page 3 and 4:

Seriously, how many times are you gonna fall for this

As of these writings, that’s all that has been found. Theories are being thrown all over the place, including the theory that this is just a big April Fool’s prank by “Joker”.

Head over to the Hype to follow their progression yourself, or I’ll update this post if and when I come across anything else that’s worth knowing

Technorati Tags: Joker, Gotham Times, Ha-ha Times, The Dark Knight, Two-Face, Harvey Dent, Viral Marketing

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