The Dark Knight Viral Campaign is Shifting to Harvey Dent
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The” >I Believe In Harvey Dent” site has been updated with the message of hope “We have the power to change Gotham City. Soon you’ll find out how.” along with an invitation to sign up to join the fight by entering your e-mail and phone number.
You know I signed up right away. I quickly received the following confirmation e-mail:
Citizens of Gotham! The future of our city rests in your hands! Alone, we are helpless against the thugs and killers menacing our city. Together, we have the power to take back Gotham. In just a few days, you’ll find out how. Please click … to verify your e-mail address. Keep an eye on http://www.ibelieveinharveydent.com and get ready to join a movement that will transform our city!
No phone calls yet, but I expect to receive a voicemail similar to the one that I got after submitting a tip at WeAreTheAnswer.Org within a few days.
So it seems that the speculation that the viral campaign’s focus would switch to Harvey Dent was right on. Whether or not that was the original plan before Heath Ledger’s death, only WB knows.
If I had to, I’d bet that this phase of the viral campaign will lead up to the rumored Dent-centric trailer debuting before 10,000 B.C. next Friday. I hope that the Arne Starr Movie Trailer Panel that I’ll be going to at Megacon will have it, otherwise I don’t think I’ll get to see it until the next Monday at the soonest.
As always, I’ll tell you more as soon as I know more.
Technorati Tags: Movies, The Dark Knight, Batman, Harvey Dent, Viral Marketing
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Billy Dee Williams >