Dark Knight Viral Campaign Still Alive
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Batman On Film has an update on the Dark Knight Cellphones via this email from one of their readers:
“’Chicago Joker Phone Guy’ here. Just got a text at 10:49 PM (CST) on The Joker cake phone that said that $30 was added to my account and the phone is now good until 3/29/2008.
After looking at the account information once the phone was initially received back in December, I found that the phone was set to expire tomorrow (1/30), leading us Bat-Fans to believe that the viral campaign (at least with the phones) was going to end. With the addition of the extra minutes, this means that the viral campaign lives on despite the untimely death of Heath Ledger (may he rest in peace). I have looked on message boards and several of the other cities have also confirmed that their phones have received extensions until the end of March as well.
[If this is indeed the case], I applaud Warner Bros. for continuing the marketing campaign and not letting the fans down or suppressing Heath’s extraordinary performance. We all have the greatest respect for Mr. Ledger and I believe we all know how to separate the Joker character from Heath. Heath’s performance should be celebrated and shown to the world and I believe that is exactly what Mr. Nolan and WB plan to do.
I cannot wait for the next viral to start and I will keep you updated as always.”
I agree with “Chicago Joker Phone Guy” on this one - I think the best way for WB to honor Ledger is by promoting his last performance as planned - by spotlighting that performance and riding it for all that it’s worth, which I suspect is quite a bit.
Technorati Tags: Comics, Movies, The Dark Knight, Viral Marketing, Batman, Joker, Heath Ledger, Cell Phones
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Comments
[...] little over an hour ago, “—” left this my last Dark Knight viral update post: its good to see some of you clowns still have a little faith in me. keep your eyes peeled when the [...]
Well guys. You know what they say. Keep your friends close. But your Phones closer. I have a hunch things will set interesting after kick off.
its good to see some of you clowns still have a little faith in me. keep your eyes peeled when the guy in diapers stops bye. a new game is going to begin